Amethyst has three main features: Index Worker, Search Analytics, and User Analytics.
Available features differ depending on the plan.
Index Worker monitors and analyzes the index rate and crawl status of pages by search engines. Proper indexing is fundamental to SEO and a key factor in a website being properly recognized and displayed by search engines. Index Worker allows you to immediately identify pages with crawl or indexing problems and analyze the root cause. This allows you to resolve indexing issues and improve overall site SEO performance.
Search Analytics extends the functionality of Google Search Console to provide more in-depth analysis. It provides comprehensive analysis of key metrics such as clicks, views, click-through rates (CTR), and average rankings, and tracks changes over time. This makes it easy to identify trends and seasonality. In addition, deep insights can be gained through detailed analysis of search queries, understanding of user traffic sources, and search intent. These features allow you to efficiently plan content strategies and measure the effectiveness of your SEO efforts.
User Analytics is for visualizing and analyzing user behavior within your site. Key indicators such as page views, dwell time, and bounce rates can be monitored through an intuitive dashboard. You can also extract specific user segments for detailed behavioral analysis. By drilling down to the individual session level, you can understand users' specific activity history and movement patterns throughout your site. This enables you to identify improvement opportunities for user experience and achieve effective site optimization.
