Multiple queries and URLs can be saved as a group, and each group can be aggregated for analysis.
| Group Name | Operators | Patterns |
|---|---|---|
| Nomination | or | Include the following: Kawamoto Noodle Shop, Include the following: Ramen Kawamoto, Include the following: Kawamoto Ramen |
| Area | or | Include the following: Tokyo, Include the following: Shibuya, Include the following: Shinsen, Include the following: Nearby |
| Strong, including the following | or | Include the following: Thick, Include the following: Back fat, Include the following: Thick |
| Take-out | or | Include the following: Take-out, Include the following: to go |
By creating groups of search intent in advance like this, you can easily analyze the inflow of each group in Search Analytics.
| Group name | Operator | Pattern |
|---|---|---|
| The first subdirectory: shibuya | or | If the first path is shibuya |
| First subdirectory: menu | or | If the first path is menu |
| article | or | The next path starts with: https://ramen.jp/article/ |
By pre-creating groups of URLs like this, you can easily analyze the inflow by directory in Search Analytics; in User Analytics, you can filter by URL group on the landing page or on the second page; in Index Worker can also import and use URL groups.
Other examples
Example 1) You want to see data focused on a product, so you create a group of URLs related to that product.
Example 2) You want to create a group of URLs for the top of a category that is a list of articles on a media site.
Example 3) You want to create a URL group that separates male-oriented content from female-oriented content.
Open the Create Group screen from "Settings" on the left side of the screen.
Click "Suggest" and the AI will suggest a candidate group.
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Once you have created a suggested URL group from the candidates, it is recommended to create a view of them and list them.
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