Creating a View

Start by clicking "All" from the left sidebar menu. This is your starting point for filtering and analyzing data.

You can apply various filters such as branded/non-branded queries, device type (desktop/mobile), search result display type, and more. Once you've applied your filters, save your view by clicking "Save as View" in the top right corner.

Recommended Views for First-Time Users

Views Based on AI-Suggested URL Groups

The URL Grouping feature uses AI to suggest URL groups for your site. Once you've created URL groups, we recommend applying the URL group filter directly to create your first view.

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URL Groups / Query Groups

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Views by Important Directories

Setting up directory-based views helps you quickly grasp your site's overall performance. These views let you monitor:

• Which queries are driving traffic to each directory
• How traffic volumes and average rankings differ between your entire site and specific directories

Branded and Non-Branded Query Views

Try creating a view that shows only queries containing your service name. This lets you see what other terms appear alongside your branded keywords. For example, what queries include "Amethyst SEO." We also recommend comparing trends between searches that include your branded keywords versus those that don't.

Views for Priority Query Groups

Create query groups for your focus products and build views around them. As you monitor fluctuations and traffic, you'll likely find yourself thinking "I should add this query to the group" or "I'd like to see a directory-based view of this too." Your analysis ideas will naturally expand from there.

Check Which Queries Drive Traffic to Which URLs

Scroll down through your view to see the details.

• What types of queries appear